The first step in any competitor analysis is finding competitors to analyse. This site wants to rank for keywords including, and. To illustrate the process, we’ll be using an imaginary chemistry facts website as our ‘new’ site in need of a strategy. If all goes to plan, you’ll find weaknesses you can exploit and strengths you can use to inspire future campaigns. This post will explore how to find your competitors and analyse their backlink profiles. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy.
Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business.
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